Google Insights

Google Insights (Beta) is a new tool from Google allowing you to compare search volume patterns across specific regions, categories and time frames.

The flexibility and functionality it gives will draw significant increases in deployment of marketing strategies, further understanding of target demographics, and give analysts a comparative view on user search patterns.

After spending just a short time using Google Insights I had to step back at the amount of useful information it produces. Now, not only can I look at search patterns I feel I can really gain a greater cultural understanding, and improve my awareness on global societies.

Take this example

We clearly see the Netherlands, ranking higher in cracking MailWasher Pro than most, and this does confirm some stereotypes. I recall back in the early days when MailWasher was donation only software we got an an email that read something to the effect of.

Now admittedly that email focuses more on the specifics, not like the

(No word of a lie, the picture even had a photo of what we think is her daughter in the background)

But the joy of search pattern behaviour doesn’t end there, now we can really get into the true purpose of the internet, and we all know why the internet was invented.

Let's look at these examples.

I cannot quite explain the trend here, I didn’t dig deep enough. But I am sure with some penetrative analysis someone could explain it further. The rough conclusions I came to is that either 1. My maturity levels really have some issues, or 2. (and my choice) Czechs are seemingly stuck in the closet and the gayest country in the world.

Us folk who live way down here in New Zealand aren’t immune though either, here we are ranking number one for a certain flavour of livestock that we are often made fun of by our friendly Australian neighbours.

But before you bring out the jokes.....who has the last laugh now Australia.

Very insightful Google.